Technology · Policy · Product · Trust is architecture

Yasodara
Córdova

I build at the intersection of technology, policy, and people. From civic AI to W3C standards to government digital transformation — I move between the technical, the political, and the human layers that most people treat as separate problems.

Career arc — parallel tracks
2009 2012 2016 2019 2023 now
UnBProfessor
2009–11
W3C BrazilChair
2012–16
SerenataCEO · B-Corp
2017–19
Berkman KleinFellow · Harvard
2016–18
Harvard KSGMPA · Full scholarship
2018–20
World BankConsultant
2019–21
Unico IDtechPrincipal Researcher
2021–25
Co-DevelopFundInvestment Committee
2023–
DataprevDeputy Director
01

About

My career doesn't fit a single lane — and that's the point. I've moved between civic tech and federal government, between Harvard research and W3C standards rooms, between World Bank country missions and engineering sprints. That range isn't a bug. It's the reason I can do things that specialists can't.

"The world is always reshuffling, so it constantly needs redesign."

I started in the web itself: four years at W3C Brazil, where I chaired the Data on the Web Best Practices working group, coordinating 30+ people across 3 years and growing Latin American W3C participation by 60%. Before that, I co-founded Calango Hackerspace in Brasília, which is still running.

In 2017, I took the CEO role at Serenata de Amor — transforming a civic AI experiment into a B-Corp in under two years, securing funding, managing the acquisition, and putting AI accountability on Brazil's national agenda. Simultaneously I was a fellow at the Berkman Klein Center (2016–2018), and then a full scholarship student at Harvard Kennedy School (2018–2020), where I led research on YouTube's influence on Brazilian elections (in partnership with the New York Times), digital identity for indigenous citizens, and algorithmic fairness in credit scoring.

From Harvard I went to the World Bank — first as Agile & Civic Tech Fellow (2019–2020), delivering AI and fraud detection guidelines across five countries, then as Data & Digital Transformation Consultant (2020–2021), building digital infrastructure in response to COVID across developing countries.

At Unico IDtech, one of Latin America's main Identity-as-a-service companies, I was the Principal Privacy & Digital ID Researcher reporting to the CTO, transforming a biometrics company into a privacy-oriented enterprise: company-wide privacy strategy, PETs applications, threat modeling, and academic research partnerships.

Since 2026, at Dataprev, Brazil's federal social security IT agency, I've redirected national age verification tech from biometric surveillance to W3C standards-based verifiable credentials.

Berkman Klein Fellow, 2016–2018 · MPA full scholarship, 2018–2020 · YouTube/elections research with NYT · Indigenous digital identity · Algorithmic fairness in credit scoring
Named panelist on AI governance research · Contributing to responsible AI policy statements
Chair, 2012–2016 · Coordinated 30+ contributors globally · Grew Latin American participation 60%
Carnegie Mellon University
Privacy Engineering Certificate, 2021 · School of Computer Science
Agile & Civic Tech Fellow (2019–2020) → Data & Digital Transformation Consultant (2020–2021)
Board seat · Advising on portfolio strategy and investment decisions · 2023–Present
Invited Speaker · Digital ID in Government panel · London
Jun 2026
Synthetic Humans, Real Harm: Trust & Safety in Identity Systems
Identity Week Europe · Amsterdam
Upcoming
Mar 2026
From the Handwritten ID Card to the Deepfake — and What Was Lost Along the Way
Certta Connection · São Paulo
Upcoming
Mar 2024
SXSW · Austin, TX · Room at capacity — encore session same day
SXSW
Nov 2024
Global Business Outlook — Risks & Opportunities for 2025
World Economic Forum · Strategic Intelligence Outlook · Geneva
WEF
Oct 2025
Leadership in Technology Times: What's with Digital Democracy?
BRASA Summit Américas · Boston, MA
Democracy
2019
Data for Public Policies: Lessons from Brazil
Harvard Kennedy School · Digital HKS Seminar
Research
2017
Architecture for AI Transparency: The Serenata de Amor Operation
MIT Media Lab · AI Ideas Exchange
AI
03

Expertise

Product
Trust & Safety Product Leadership
Building products where the core design problem is trust: from civic AI fraud detection to privacy-as-product strategy at scale, with a foundation in industrial design and user research.
Trust & Safety Fraud Detection Privacy-as-Product Roadmaps Industrial Design
Technical
Privacy & Identity Engineering
Privacy-enhancing technologies and digital identity systems implemented at government scale — from threat modeling to W3C standards deployment.
Differential Privacy W3C VCs Threat Modeling PETs LGPD/GDPR
Emerging
AI Governance & Data Ethics
Translating AI accountability from research into policy and product — from algorithmic fairness in credit scoring to YouTube's influence on elections.
AI Transparency Algorithmic Fairness Data Ethics Trust & Safety
Standards
Open Standards Development
Building multi-stakeholder consensus in W3C working groups and international bodies — making contested technical questions into durable, implementable standards.
W3C Chair Open Standards Linked Data Web Payments
Domain
Government Digital Transformation
Translating international standards into implementable government architecture — across divergent legal, political, and infrastructure contexts worldwide.
GovTech World Bank Public Sector Latin America Africa Asia
Leadership
Research & Policy Translation
Harvard-trained researcher who turns academic findings into product decisions and policy frameworks — and back again. From NYT partnerships to W3C chairs.
Harvard KSG Berkman Klein Policy Design Public Speaking
04

Selected Work

2021–2025 Complete
Unico IDtech — Privacy Transformation

As Principal Privacy & Digital ID Researcher at Latin America's 2nd largest SaaS, reporting to the CTO: transformed a biometrics company into a privacy-oriented enterprise. Delivered company-wide privacy strategy, PETS research and strategic scenario, privacy threat modeling, and academic research partnerships.

Privacy enhancing tech Threat Modeling Privacy Strategy
2016–2020 Complete
Harvard Kennedy School · Berkman Klein

Berkman Klein Fellow (2016–2018) then full scholarship MPA student at Harvard Kennedy School (2018–2020). Investigated YouTube's influence on Brazilian elections in partnership with the New York Times, with results that directly impacted YouTube's services. Also researched digital identity for indigenous citizenship and algorithmic fairness.

NYT Partnership Algorithmic Fairness Digital Identity Data Governance
2019–2021 Complete
World Bank — Civic Tech & Digital Infrastructure

Two consecutive roles: Agile & Civic Tech Fellow delivering AI fraud detection guidelines across 5+ countries; then Data & Digital Transformation Consultant accelerating digital infrastructure in response to COVID across developing nations, establishing strategy and roadmaps in record time.

GovTech AI Policy COVID Response 5+ Countries
2017–2019 Complete
Serenata de Amor — CEO

Led Operation Serenata de Amor as CEO — a civic AI project using machine learning to audit Brazilian congressional expenses. Transformed it into a certified B-Corp in under two years, secured funding, managed strategic partnerships, and orchestrated the project's acquisition.

Civic AI B-Corp Open Data AI Transparency
05

Writing

KU Leuven AI Summer School · Jun 2024
AI Voice Replication: Bridging Familiarity and Ethics in a Digitally Enhanced World

Co-authored piece examining the ethical, legal and societal risks of AI voice replication — from grief tech and digital personhood to copyright, privacy, and the fragmented global regulatory landscape.

AI Ethics · Law · Trust Read →
Policy Options · IRPP · May 2018
Minimize Harmfulness of Bots but Don't Ban Them

Co-authored with a Harvard Kennedy School colleague — arguing that blanket bot bans miss the point: the problem is opacity, not automation. Transparency and accountability over prohibition.

Democracy · Bots · Policy Read →
Medium · 2017
Technical Considerations on Public Consultation for Law-Making

How AI tools can make public consultation more meaningful — and the structural reforms needed before they can. From fintech regulation to democratic participation.

Policy · AI Read →

Let's build
trust together.

If you're working on something that sits at the intersection of technology, policy, and trust — and you need someone who can navigate all three — let's talk.

Available for select engagements
Consulting, speaking & advisory work

Open to short-term consulting, advisory roles, and speaking opportunities — particularly where technology, policy, and public interest intersect.

Speaking — international conferences & executive events
Advisory — privacy, digital identity, AI governance
Consulting — standards strategy & policy translation
Research partnerships & academic collaboration
Travel-intensive engagements welcome